Wednesday June 19, 2019

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Hearst Converts Sites to HTML5

Hearst Magazine is revamping its digital strategy through the integration of HTML5, and will implement the platform on most of its websites throughout the remainder of 2011 and into 2012, according to Mark Weinberg, VP of programming and product strategy for Hearst Digital Media. Formerly named one of the worst magazine websites, GoodHouseKeeping.com was the first to undergo redesign and is now accessible by mobile device, according to Folio.

New features mentioned in Folio’s article include all of the Good Housekeeping Research Institute’s product reviews and test results. The website is GoodHouseKeeping.com’s first integration with social networking platforms. A user’s comments on an article will also be pasted to the reader’s personal Facebook feed, Folio notes, a sure way to increase traffic.

Ultimately, the multi-platform features provide fluidity between the magazine’s website and mobile apps.