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Monday August 20, 2018

Vogue and The Wrap Take a Look at “The Queen of Aggregation”

WEST HOLLYWOOD, CA - FEBRUARY 23:  Co-Founder/...

Image by Getty Images via @daylife

Sixty one year-old Arianna Huffington will always be the target of both awe and suspicion, according to Vogue. The Queen of Aggregation, as former New York Times editor Bill Keller called her, reportedly sees no conflict between the staid middle American AOL and the “activist” Huffington Post.

But former partner Ken Lerer says that both Huffington and AOL CEO Tim Armstrong are saying it’s not progressive because they don’t want to alienate advertisers. “But it is what it is and it has a point of view. Which is why its successful,” he said.

Since its merger with AOL, HuffPost’s traffic has increased and its editorial content has simultaneously expanded, according to The Wrap. “Since the integration, the Huffington Post has grown 49 percent and added 24 sections … My dream was to grow in multiple ways at the same time, but we didn’t have the resources available to do that before. All of these new launches we wanted to do would have taken years,” Huffington told the Wrap.

When questioned about AOL’s recent stock dive, Huffington said she was focusing on her job, recognizing that companies with long-term vision were victims of short-term profits. “I have a big job, and I love it. My job and my commitment is to keep building an amazing media company and keep improving what we’re doing,” Huffington told The Wrap.

Vogue

TheWrap