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The Wall Street Journal has launched this week WSJ Social, a Facebook “edition” designed to filter content through the social network . According to Forbes, Alisa Bowen, general manager of the WSJ Digital Network says “It’s about making [WSJ content] available where people are.”
The users are able to choose whose streams they want to follow, in turn, determining which stories they will see. Prizes are awarded to the most followed users and the idea is to make the content a way to bring people to the site and connect with each other. WSJ will keep revenue from the advertisements while Facebook sells ad positions outside of the page. Dell is currently sponsoring a one month free subscription for content behind the paywall for WSJ.com
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