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Monday September 22, 2014

Social TV Company Impresses Goldman Sachs, Raises $20 Million

Image representing Networked Insights as depic...

Image via CrunchBase

Networked Insights, a NY company that analyzes social data to find consumer engagement opportunities, has raised $20 million in its latest round from Goldman Sachs. The company uses social data to gain specific audiences for brands rather than target audiences. According to Lost Remote, Networked Insights shows “how the company looks at specifically where ad money is being spent to analyze the conversations around the show.”The company also features a product, Social Sense TV, which delivers media efficiencies from consumer conversation.

The company recently presented a case study on AMC’s The Walking Dead on data that included specific audiences and advising them on how to reach Sunday Night Football enthusiasts.

Lost Remote