Moda Operandi, the NY-based online retailer that sells designer clothes fresh off the runway, has become a definitive competitor on the trunk-who circuit since being launched in February. According to The New York Times, the average transaction on the site was $1800 and one big spender dropped $42,000 on merchandise that won’t be available until the spring in stores.
“We want to continue to build our relationships with major brands,” Aslaug Magnusdottir, a former Gilt Groupe executive who founded Moda Operandi with Lauren Santo Domingo, a contributing editor at Vogue, who is the creative director of the site, told the Times. “We plan to increase the number of trunk shows we will show on the site, with more ready-to-wear, accessories and jewelry,” Magnusdottir added.
Moda Operandi has been rapidly expanding, particularly so since September, when Condé Nast invested in the company, a move that coincided with its deal with Vogue to link some of its sales to runway images on Vogue.com, according to the Times. An increasing number of designers are making their collections available there, which will pose a great threat to stores like Bergdorf and Barneys, the Times notes.