National Geographic Channel has partnered with Umami to be one of the first to use its social TV companion product for iPads and smartphones, now available in the Apple App store.
The NY tech firm’s app “uses audio fingerprinting technology to sync continuously and automatically with live or time-shifted programming from all major broadcast and cable networks, giving viewers access to related content and social media activity,” according to Broadcasting & Cable. The app comes complete with a publishing platform in order for networks to create customized programs available to its users.
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