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Tuesday September 2, 2014

NY Times Takes a Look at Face Recognition Tech, Immersive Labs

Image representing Immersive Labs as depicted ...

Image via CrunchBase

The New York Times recently took a look at  trends with face recognition software, as this technology is proving to be the next phenomenon for personalized marketing and smart phones — surely a benefit for companies that want to tailor services to customers — but not such a great thing for people who value privacy.

An example given is NY-based Immersive Labs, which has developed software for digital billboards using cameras that detect the age range, sex and attention level of passers-by.  The ‘smart signs’ will be exhibited this month in LA, SF, and NY, and will deliver ads based on consumers’ demographics.

Privacy advocates, according to the Times, worry about the possibility for more intrusive situations that could come in future from this technology.

The New York Times