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Monday September 22, 2014

NY-Based Startups Attempt to Make the Art World Less Esoteric

Image representing Artsicle as depicted in Cru...

Image via CrunchBase

With the objective of making the art world more accessible and less esoteric, several NY-based startups have emerged as beacons of change and according to the Wall Street Journal, they are based on this premise: open gallery doors to a broader (and younger) audience.

The Art Genome Project, known as Art.sy, is at the heart of the venture, in which a team of art historians and experts assign relevant “genes” from a database of roughly 700 options, spanning stylistic qualities and artistic influences. Computers align specific searches with works that have the closest genome values, sifting through thousands of art pieces to offer a selection that anticipates a user’s interests and tastes, according to the Journal. Sebastian Cwilich, Art.sy’s chief operating officer, said the site’s mission is “to make all the world’s art accessible to anyone with an Internet connection.” The general public will have access by the spring.

Paddle8, the recently launched art-marketing site, includes guest-curated “virtual exhibitions” accompanied by personal accounts of participating artists, detailing their work and influences, the Journal notes. Among other budding NY-based art startups mentioned include art “e-tailer” Artsicle, which attempts to alleviate the risk factor in buying works from your laptop. Collectors, including corporations looking to decorate their office spaces, are able to lease works, often from MFA graduates still cultivating reputations.  Prices range from $25 to $65 a month.

The Wall Street Journal