A new app, “2012 Matters: What Matter Most,” takes information culled from Facebook polls and displays the results on Times Square digital billboards.
The app was created by Facebook engineers and from NY-based digital ad company R/GA, during a recent 24-hour ‘hackathon.’ It was was designed to let users’ share their political views—in lights.
According to Media Decoder, developers didn’t want to focus on candidates. Instead, they picked nine broad issues: the economy, health care, immigration, social issues, energy, Social Security, debt, national security and the environment. The app polls users via Facebook newsfeeds. Questions such as: Which matters most: health care or immigration?–will show up on a user’s personal newsfeed and their friends’ newsfeed. Friends are also promoted to take the poll.
The questions link users to a page with instructions on downloading the app. Once it’s installed, users rank the issues most important to them and opt in to display their results—including their Facebook profile photos–on the Times Square Reuters billboards. Data revealing the most important issues in each state will be presented on the NASDAQ billboard.