Tuesday May 21, 2019

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Return Path Acquires OtherInbox

Image representing OtherInbox as depicted in C...

Image via CrunchBase

NY-based Return Path, a company that focuses on email delivery, recently acquired OtherInbox, a startup that offers an email management service, according to Statesman.com. OtherInbox will be a wholly-owned subsidiary and remain in its original Austin,TX location, where Return Path plans to expand operations. OtherInbox founder Joshua Baer will remain as CEO.

Founded in 1999, Return Path provides tools and services that help marketers, publishers and other large-volume email senders increase their response rates and monitor performance. Its customers include Groupon, Twitter and Dillard’s. Venture firms including Union Square Partners and Mobius Venture Capital have invested $16 million into the company, which is privately held and does not disclose revenue.

“The decision to acquire OtherInbox was based on its technology and its broad customer base, but separately we’ve been talking about where we might expand operations, and Austin was on that list,” spokeswoman Tami Monahan Forman told Statesman. “The cost of living, the tech scene and the talent pool were very attractive to us. The opportunity to get that as part of the bargain with OtherInbox is awesome.”