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Tuesday September 30, 2014

Tremor Video Acquires ‘InPlay’ Video Analytics Tech From TubeMogul

Image representing TubeMogul as depicted in Cr...

Image via CrunchBase

Tremor Video, an NY-based online video ad tech company, has acquired ‘InPlay’ analytics from TubeMogul. According to TechCrunch, InPlay, a video analytics solution for publishers, is going to be integrated into Tremor Video’s enterprise video platform, VideoHub. InPlay will be available to publishers during the first quarter of this year.

The financial terms of the deal were not released.

TechCrunch