Long Island-based cable carrier Cablevision is deploying record cut-rate discounts to stem subscriber losses and thwart competition from rival Verizon’s FiOS TV service, the New York Post reports.
Cablevision recently offered a “triple-play” bundle of phone, TV and high-speed Internet service to new LI customers for only $69.95 a month — compared to a US average of over $100 a month, the Post notes. The offer, which began on Jan. 23 and ran for just one week, came with no contract and a locked-in rate for two years. Cablevision was also giving away a $200 Apple iPod Touch and a free DVR as an additional incentive.
Similarly, Cablevision is offering Hoboken , NJ, customers a $79.95 rate. Verizon is currently advertising a package for $89.99, plus a $300 Visa prepaid card.
“It’s an offer that is promotional pricing only for new customers to get them to try our product, not an uncommon practice,” a Cablevision spokesman told the NY Post.
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