Thursday April 19, 2018

Hearst Makes Kindle Fire Editions of Mags Shoppable

Hearst Tower, New York

Image via Wikipedia

Hearst Magazines will make its Kindle Fire publications shoppable by linking products to Amazon. Hearst did not disclose what percentage it would receive from the sales, but John Loughlin, general manager at Hearst Magazines, said to Adweek that the click through rate is high and most of the products they feature are available through Amazon

Though some warn that magazines with overlapping editorial and advertising run the risk of appearing beholden to companies and the stores that sell products, David Carey, Hearst Magazine president, said his company has increasing competition from sites like Net-A-Porter and Gilt Groupe that blend content with commerce. He told Adweek that, “we want to make sure our business models are as nimble as possible.”