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Monday September 1, 2014

It’s Still Early Days for Digital Video, ANA Panel Says

Image representing YouTube as depicted in Crun...

Image via CrunchBase

At the 2012 TV and Everything Video Forum in NY yesterday, speakers said that the nascent state of the business of providing consumers video–no matter if on TVs or on second screens– can be compared to the television business six decades ago. The forum was presented by the Association of National Advertisers and sponsored by Google.

One speaker said it is a “head-spinning time to be in video,” while another, Mike Proulx, who wrote the book Social TV, said it is early days for digital. Social media like YouTube, Facebook and Twitter seem to encourage watchers to consume live TV so they can share comments and content, he said. Ralph Santana of Samsung Electronics North America advocated “story-sharing, fueled by social media,” as a successor to brand story-telling.

The New York Times