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Sunday December 17, 2017

Macy’s Using SMS to Promote One Day Sale

English: Macy's Department Store in New York City.

Image via Wikipedia

Macy’s is using SMS messaging to promote its one-day sale today, letting consumers shop limited time deals via SMS . There was a preview day yesterday.

The company sent a message out to its mobile database users advising them of the sale.  A link within the return text message takes users to the company’s mobile optimized site. Consumers not opted in to the Macy’s SMS program can opt-in by texting to the short code 62297.

Mobile Commerce Daily