LUA Technologies founders (l-to-r) Michael Keoni DeFranco, Jason Krigsfeld, and Eli Bronner (credit: Eli Bronner)
At the NYVideo Meetup at AOL’s headquarters late week there was a cross section of startups that represented every piece of the emerging video ecosystem. From content creation support technologies with LUA, content creators Media Combo, video distribution with Jun Group, advertising solutions from Jivox, and the way to get web video channels to the home with Boxee, all addressed a way to make the video experience better.
Eli Bronner, founder of LUA, spoke about his company’s new digital approach to the film and TV production process, “We’re reinventing the way teams interact with each other on collaboration of projects and tasks. It hasn’t been a good enough experience for teams across the board, for example, in entertainment, sports management and development.”
Mitchell Reichgut, founder and CEO of Jun Group demoed his embedded video platform that puts users in control and delivers millions of monthly video views. It was founded on the principle that consumers dislike advertising, so advertising must evolve and was so successful that WTI funded them $2.5 million last year.
Steve Rosenbaum, CEO of Magnify.net and the director of NYVideo went on to talk about what trends he is seeing in the emerging middle market for video. “Just two years ago, businesses and publishers could postpone a decision on video,” he said. “Now we’re seeing video as mission critical for five key constituencies: fashion, e-commerce, publishing, medical and small business. Video is a more powerful and essential communications voice — companies can’t do without it. This creates exciting opportunities for the creative community as more web experiences are video based, and for the technology community as new video use-cases emerge and require their own feature set.”
He also discussed his company’s newly granted and aptly named patent, Hosted Video Discovery and Publishing Platform. “What we discovered and patented was that video wasn’t going to be discovered by algorithm alone. Instead, we took the broad noisy collection of web video, and added a human curated component to our multi-pipeline. Rather than make the person doing the search an individual, we deputized them as a ‘curator’ so that a curated collection of relevant video could be published.”
Rosenbaum’s patent could very well turn the idea of video upside down. “With the power shifting from the technology to the human capital, that helps sort out the digital overload.”
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