NY-based tech startup OnSwipe, is launching what it describes as “channel surfing for publications.” Its new content distribution network lets publishers use OnSwipe software to design their own iPad editions.
Jason Baptiste, OnSwipe co-founder and CEO, said to Xconomy that new features allow readers to jump form article to article from different publications while they browse content. The design incorporates the concept that tablets are “the TV of this generation.” He believes that search is dying as a source of referral.
Baptiste called this a big evolution for his company. OnSwipe has been collecting data on how consumers use their platform—how they hold the tablet (landscape vs. portrait), how much time they spend on a page, what swiping gestures they use and what they recommend and share.