Tuesday July 23, 2019

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#SuperBowl Ads Today Have More Engagement with YouTube and Twitter #Giants

Image representing YouTube as depicted in Crun...

Image via CrunchBase

Coca Cola Co., Volkswagen AG and other companies  are stretching their ad dollars farther during this year’s Super Bowl with Twitter and YouTube. Raha Subramanyam, SVP for media analytics for Nielsen, told Bloomberg that during event television, social media engagement is the No. 1 thing people are doing online.

According to Bloomberg, the Super Bowl has an estimated 115 million viewers and is the most-watched U.S. broadcast of the year. A sizeable portion of those viewers will be visiting social media sites from their iPads and smartphones.

During the game, YouTube will sponsor an “Ad Blitz” program.  Viewers can replay their favorite commercials once they’ve aired on TV. The day after last year’s Super Bowl, 5 percent of YouTube’s traffic was about the ads, with 13 percent arriving via mobile devices.

This year, mobile will be even bigger, according to Dan Schock, Google’s retail industry director. Mobile traffic has tripled from a year ago, he said. There are about 600 million You Tube views a day on mobile, and there will be a lot of viewers watching several screens on game day.