The Wall Street Journal is using Pinterest to cover NY Fashion Week, sending nine reporters with iPhones and Instagram accounts to file constantly. The best images will be featured on Pinterest and posted to the paper’s Fashion Week section on their website.
The Journal’s Fashion Week pinboard has more than 900 followers and its slightly older Instagram account has almost 8,000. WSJ’s social media editor Emily Steel told Nieman Lab that by using Pinterest, it will expose their coverage to a wider audience, and attract people who didn’t know that the Journal even wrote about fashion.
The Journal uses Pinterest in other ways, too. It has a board for hedcuts—the legendary dot drawings of newsworthy people; a board for historic WSJ front pages and magazine covers.