Video Music Box, created by Ralph McDaniels, was one of the first television programs to feature artists, interviews and a street-level view of the NY hip-hop scene, as archived footage from his show (launched in 1983) are now featured in an exhibition in Ft. Greene, Brooklyn at Mocada (Museum of Contemporary African Diasporan Arts).
Laurie A. Cumbo, Mocada’s executive director said, “this was a whole world, a whole scene, and you could keep in touch with it through Video Music Box and Ralph McDaniels.”
McDaniels always chose to shoot his videos on location. “I said, ‘We have to shoot this one in Harlem,’ or ‘We have to shoot this one in the Bronx,’ because that’s where they’re talking about in the song,” Mr. McDaniels said. “You have to see that in the landscape.”
McDaniels still hosts Video Music Box which is now aired on the NYC Life Channel 25.