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NY-based luxury flash-sales website Gilt Groupe has recently announced that it will offer a week’s worth of sales in partnership with Klout, which assigns social media users a number between 0 and 100 based on their potential influence on Twitter, Facebook and other social media platforms. According to The Huffington Post, under the deal, influential Klout users gain access to Gilt’s flash sales at varying discounts. The idea was to reward those with “influence” on the Internet.
“If an influencer has the ability to promote a Gilt product, service or experience and that leads to spending in e-commerce, then you’ll be seeing us doing a lot more of this,” Andy Page, the President at Gilt Groupe, told HuffPost.
The partnership with Klout comes at a critical time for Gilt, which has aspiration of going public later this year. If the promotion proves to be successful, the company will consider expanding the concept to further tailor a multitude of smaller-scale sales to collaborate with “semi-famous” mega celebrities.
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[...] email marketing to sell select items online last week, full email here. With building pressure to go public later this year, Gilt was hoping to score some brand ambassadors, while Klout is always on the prowl for [...]
Klout is behind on this one – check out SocialLadder – an iPhone based platform that connections social influencers directly with marketers by allowing marketers to pitch them free and discounted products. This new iPhone app actually gamifies the space by allowing users to see the transactions that affect their score.