For years, the small rental shop, World of Video, located in the West Village, has managed to evade the hammer of online streaming; a feat even the once massive Blockbuster has failed to do. Even when Netflix began to take over the realm of DVD/Blu-Ray rental, the old school, dilapidated video shop continued to bring in customers willing to pay $4.75 for a two-night DVD rental, along with late-fees. And despite the shop’s deteriorating state, with stained carpets and a moldy odor, people still had a rare affection; most of which was due to the friendliness and expertise of the staff, who had a certain aptitude for recommending unconventional, yet relevant movies for the patrons.
According to City Room, when neighbors in the community found out that an offer was made to buy the store, many of them fought to raise money to keep it open. However, before enough money could be raised, the owner sold most of the inventory to a liquidator and put the rest of the videos on sale for $10 each.
The store is set to close today.