Thursday May 23, 2019

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Social Gaming Proves to be a Cash Cow for Ad Agencies

Image representing Cellufun as depicted in Cru...

Image via CrunchBase

As the market for online and mobile gaming continues to grow rapidly, so do the opportunities to capitalize on that growth. More specifically, NY ad companies are beginning to realize that putting their client’s advertisements in games such as Farmville, developed by Zynga, and the newly-popular Draw Something, created by NY- based OMGPOP (recently acquired by Zynga for $200M) can turn a tremendous profit.

Crain’s New York Business took a look at two examples of such: Jun Group and appssavvy. Former Jun Group sales director, Lindsey Port, founded GLO Gaming last year to deliver relevant ads to social games. Her 6-person company has already seen major success, with expected revenue to reach $5M by the end of the fiscal year.

On the other side, game publishers are beginning to also see the potential benefits of having ads in their games. Firms such as NY-based Cellufun have recruited employees to specialize in catching the attention of major ad agencies.

This trend is part of the global shift towards more interactive advertisements, where the ads are catered to the gamer based on aspects such as profile, and level and situation within the game.

Crain’s New York Business (subscription required)