NY-based Fab’s website features bright and shiny products by up-and-coming designers. Users receive a feed of objects curated by chief creative officer Bradford Shellhammer that they can “fave,” comment on or buy, whiel according to Forbes, Jewelry designer Jen Murse likes Fab because, unlike other sites, she can sell her products above cost. After being featured on Fab, a Barney’s buyer contacted her and now she’s selling enough to quit her day job.
Not even a year old, Fab’s sales revenue has surpassed $300,000 a day. It’s 3.5 million registered customers have racked up an estimated $100 million in annual sales. Fab recently acquired a German startup and is adding new product lines like apparel and food. Shellhammer says that their superior design sense and broad product coverage gives them a competitive advantage and, Forbes notes, it’s not selling overstock like Gilt.