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Friday October 31, 2014

Google Takes on Local With Zagat Reviews

Image representing Zagat as depicted in CrunchBase

Image via CrunchBase

On Wednesday, Google put last year’s acquisition of NY-based Zagat ($125 million) to work by introducing  Zagat’s restaurant review content to its Google+ social network. According to Yahoo News, the feature is a search engine that takes on services like Yelp, as the Google+ page received a new tab labeled “Local” which allows users to search for businesses or services nearby. This service is meant to improve upon and replace “Google Places.”

Google’s Avni Shah told Yahoo that, “If you click on a restaurant, or a museum (or whatever), you’ll be taken to a local Google+ page that includes photos, Zagat scores and summaries, reviews from people you know, and other useful information like address and opening hours.”

Additionally, Zagat’s website announced that its previously paid subscriptions will now be offered for free, making the famed restaurant reviews available to everyone. Users will be able to access the Google Local services on their iOS devices with the Google Places app and the Google+ app, not Google maps, which is being replaced by Apple in June with its own map services.

Yahoo News