The New Yorker will soon be available for the iPhone, which will be the first magazine iPhone app released by Condé Nast and the first to use Adobe’s new software. Additionally, Meredith Corp announced that it will be using the same Adobe software to create apps for magazines, such as Parents and Better Homes and Gardens.
According to The New York Post, executives at Condé Nast are not releasing concrete details about the app just yet, though some have speculated that it may debut by September, though the magazine’s iPad app has brought about 100,000 subscriptions. The iPhone app, like the iPad app, will require payment by consumers, as app-generated revenueis thought by many magazine executives as a supplement to the physical subscriptions.
Pamela McCarthy, Deputy Editor at The New Yorker, told the Post that, “There is reason to think that everything we offer on the iPad will also be offered on the iPhone. We want to be everywhere our readers want to find us.”