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Thursday May 23, 2013

Newslook App Lets Users Choose Their News Videos

NewsLookThe Newslook app for the iPad lets users compile their own channels of favorite news subjects.  Based in NY, the service offers a comprehensive look at video news and makes it easy to streamline news watching on the tablet, according to GigaOm.

The app, which debuted at the paidContent 2012 conference in NY earlier this week focuses more on the consumer-based audience.  With more than 50 channels to choose from, including the AP, Reuters, Bloomberg, etc., Newslook applies metadata and places the selected videos into multiple searchable taxonomies.  In addition to adding more than 150 new videos daily, a search and tabs function will help the user find trending topics and featured video clips.

Fred Silverman, Newslook founder and former CBS producer, said to GigaOm, “there’s a lot of content out there, we sift through the crap so you don’t have to.”  He hopes to have 200 video sources by year’s end.

In the end, Newslook “looks” to funnel only professional sourced content into their platform and avoid the user-created videos.  The company also plans to offer a share feature to link to viewers’ Facebook, Twitter and Pinterest accounts.

GigaOm