Checkthis, originally started in Belgium has relocated to NY to better tackle the US market. Checkthis is a site dedicated to letting users create one of a kind, visually slick blog posts and other kinds of single-purpose web-content. It is created on the notion that people today like to publish more than just comments on social media sites, but might not be ready for a full-fledged blog or website. Also, it is meant to give more weight to topics that might not get the same emphasis on sites like Facebook or Twitter.
Checkthis has created several templates - tell, sell, ask, and invite – opening the door to a potential business model through commissions on goods. CEO Frederic della Faille told TechCrunch it will be “a kind of Tumblr for a new type of post that can be called a poster.” He adds, “checkthis wants to become the Instagram of social publishing.”
There is already viral interest with the creation of 4,000 pages each month and more than 260 pageviews per page on average.