Though it may seem like a chore to shop for Father’s Day, it may not be as difficult as you first thought. Forbes cited a recent study by Ebates.com that demonstrated the gap between what women think men want for Father’s Day, and what they actually want. 60% of women said they thought men wanted sporting event tickets, followed by power tools, a home cooked meal, and then a tablet or smartphone. In reality, 52% of men chose a tech gadget as their top gift.
And though some may have the impression that men dislike shopping more than women, Forbes reported that men’s apparel and accessory sales outpaced women’s last year at 8%. Additionally, the National Retail Federation Father’s Day survey projects an upswing for what shoppers are planning to spend on fathers, up 10% from last year.
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