For the first time The New York Times will grant full access to a third party app via partnering with the popular news aggregation app Flipboard. The paper told All Things D that it has chosen to emulate cable TV’s “TV Everywere” strategy, allowing paying subscribers to access their content on the device or software of their choosing. Though the act of reading the New York Times on Flipboard does not differ from reading it on the New York Times digital app, this does open the possibility of new revenue through Flipboard ads.
According to AllThingsD, the partnership also gives the startup company Flipboard increased credibility, since this is the first big publisher to grant access to full premium content through the app. Conversely though, according to Advertising Age, some outlets that have already been on Flipboard have announced that they are pulling back on selling ads and will begin offering less robust version of their magazines on the app, including Conde Nast titles Wired and The New Yorker.