This Thursday, the Huffington Post‘s new iPad publication will be available through the Apple Store. The publication is called Huffington. and will be available free for the first month and then .99 cents an issue, $1.99 a month, or $19.99 a year, according to Capital New York. An additional free month will be accessible to users who provide their zip code and email addresses.
Tim O’Brien, HuffPost executive editor, gave reporters a preview of the app and told Capital that, “We thought long and hard about it, and in our view, we felt that this is a highly stylized, curated experience. We feel it’s a premium product and it deserves to carry a price with it in order to access all the value we’re giving people.” The app was originally slotted to be released for free and include re-purposed stories from the Huffington Post, but the concept evolved to include exclusive content that requires payment. Apple will take a 30% cut of the publication’s sales.
Tomorrow’s edition is a preview issue and will include some content that appears on the website, but the first official issue will be released the following week and feature writing from Howard Fineman and Peter Goodman. Each individual story will have a URL so that it can be shared online. The staff for publications includes 24 full-time employees, including designers and editors.
The tablet version will also include embeddable video, live commenting, and interactive graphics. The new issues will be available every Friday.