Image via CrunchBase
The New York Times has announced a collaboration with social content/news site Buzzfeed. The two institutions will work together covering the upcoming political conventions through video segments featuring Buzzfeed editor-in-chief Ben Smith, as well as other reporters.
Jim Roberts, the Times‘s assistant managing editor told The Atlantic ”We’re looking to fuse the energy and the social awareness that Ben and his reporters have with a lot of our traditional reporting strengths and styles.” Production will come mainly from the Times, focusing on informative reporting, while the videos will be done without the animated gifs, lolcats, and other comedic traits of Buzzfeed, while still tapping into the spirit of social web.
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