Last year around this time, it was reported that the New York Post launched a special paywall for their iPad app that made all content on nypost.com unavailable to iPad users, unless they downloaded the newspaper’s official paid app from the Apple App Store. iPad users who navigated to the Post’s website via Safari were directed to a landing page directing them to the App Store, and were then blocked from continuing through to the site.
However, following a series of tests by NYConvergence, it appears that the Post has quietly lifted the iPad Safari block, replacing it with an interstitial ad promoting the app, but now allowing users to continue on to the website. A spokesperson for the Post did not return calls for comment about the change, which apparently is another pivot by a News Corp. property to implement an effective digital strategy. So good news for all the Page Six junkies out there, especially since the Post’s iPhone App remains free.
Perhaps soon it will be time to run some paywall tests on The Daily?