Image via CrunchBase
Simulmedia, the NY-based targeted television advertising company, has expanded its partnership with TiVo Inc. Simulmedia will use TiVio’s anonymous, aggregated, second-by-second set-top-box data to grow their client base and drive cost-effective reach across all advertising categories.
Simulmedia’s founder-CEO Dave Morgan says these datasets will help combat audience fragmentation and help Simulmedia run more successful and targeted ad campaigns.
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