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Wednesday October 22, 2014

Simulmedia Expands Data Partnership With TiVo

Image representing Simulmedia as depicted in C...

Image via CrunchBase

Simulmedia, the NY-based targeted television advertising company, has expanded its partnership with TiVo Inc. Simulmedia will use TiVio’s anonymous, aggregated, second-by-second set-top-box data to grow their client base and drive cost-effective reach across all advertising categories.

Simulmedia’s founder-CEO Dave Morgan says these datasets will help combat audience fragmentation and help Simulmedia run more successful and targeted ad campaigns.

TV News Check