NBC has introduced a pair of apps for Android phones and tablets, as well as the iPhone and iPad, that are delivering streaming video and information as part of their 2012 Summer Olympics coverage. The NBC Olympics Live Companion is designed to function as a second screen for viewers, while its “Live Extra” app provides live streaming of every event. NBC is not the only company gearing up for multi-device coverage: Yahoo’s Olympics programming blitz is tailored to PC, mobile and tablet screens, and they will provide a second-screen experience through its IntoNow app.
A survey conducted by Harris Interactive found that 35% of U.S tablet owners will use their devices to get Olympics coverage, while 27% of smartphone users will do the same. This includes both browsers and apps. Of those who keep up with the Olympics this summer: 36% will watch on TV and a computer; 11% will use a TV and a smartphone; and 10% will use a computer and their smartphone. According to a study by marketing company Velti, 14% of U.S. adults will track the Olympics on three or more devices.