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Wednesday May 22, 2013

NJ.com Exec Accidentially Leaks Digital Strategy

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Newly hired chief content officer of NJ.com (the website of several NJ papers including The Star-Ledger) Lamar Graham caused quite a stir among journalists last week by posting what he thought was a private message on Facebook announcing: “I’M HIRING! NJ.COM – New Jersey’s biggest digital news operation – is expanding.” Mr. Graham told the New York Times that the Facebook post was intended for his friends only, many of whom are journalists he worked with at Everyday Health and in a previous stint at Advance Publications.

Mr. Graham said in a later interview with Media Decoder, the site is only expanding its reporting capacity in parts of NJ where parent company Advance does not have a presence.

Media Decoder (NYTimes.com)