NY startup Inubar launched its website recently, which carries creatively designed pet products like toys, bedding and accessories for dogs. According to Xconomy, despite a recent influx of shopping sites geared towards pet owners, Inubar co-founder Tiffany Luck says that her company is different from BarkBox and others. Founders Luck and Ran Tao met when they were employees of Lot18, a private wine and gourmet food club in NY. Luck told Xconomy that, “It is a little more traditional retail than BarkBox.We are trying to be the place you go when you want to try something new and you need something”
Inubar’s goal is to sell items that are both stylish and practical. For example, the site sells a twig chew toy that not only pleases the pet, but doesn’t require the owner to buy a toy that looks like rubber bacon. The site will introduce four new items every week, and keep popular items cataloged in a section on the website. Currently, all products on the site are less than $100, but may eventually have items that cost up to $200.
Though there are big competitors in the pet sector, like Walmart and Petco, Inubar hopes that its focus on design will give it an advantage. Beyond the regular pet product companies, Inubar will have to compete with sites like Barkbox, Wag.com, and PetFlow.com.
Inubar charges a flat rate fee of $5 for every delivery. The site plans to add products for pets other than dogs in the future. Additionally, Inubar plans to create a section where owners can enter pet information, such as age, breed, and favorite treats, so that the site can use data to create recommendations for users.