New York Magazine released its first ebook in collaboration with Byliner titled New York Magazine’s Most Popular, which features the best of the magazine’s work over the last five years. It will sell as a Byliner Original for $7.99, at first with iBooks, and then later with Kindle and Nook. According to Nieman Lab, New York’s deputy editor Jon Gluck highlighted the natural fit of Byline with the magazine, “One of the things they do so well is present long-form journalism in an attractive and readable format. They have an audience that self-selects for this particular form of journalism. While we do many things at the magazine, this project in particular is focused on long-form narrative nonfiction. It seemed like the perfect place to do this.”
Byliner has created a brand that combines the elements of social media and blogging, and was developed with the idea of audience of discovery in mind. Selling a book through the Byliner.com site helps the publisher reach a specific audience because readers on the site can control their interests and favorite authors to find the right read for them. Since its launch last year, Byliner has seen a large amount of its books end up on bestseller lists. Byliner Editorial Director Mark Bryant told Neiman Lab that the continuous increase of e-readers has helped Byliner grow immensely. The company expects to sell about 1.5 million copies of titles this year.
New York Magazine’s Gluck noted that the stories were chosen based on data from the Most Popular Stories box on the website.