New York Magazine announced that they will be expanding their blog, The Cut, next month. According to the Media Decoder Blog, NY Mag used to keep the blog as a supplement to articles in the flagship magazine, but recently the magazine started hiring people like Maureen O’Connor from Gawker to increase the content and make improvements to the site’s layout. Big investments in the blog are being made by New York Media, which includes the magazine and its web sites.
The expanded site will be introduced during the week of August 13, will display fashion shoots from younger photographers and also make it easier to look at clothes from fashion shows. NY Mag executives consider Vogue.com and Jezebel.com to be their main competitors. Lawrence C. Burstein, NY Mag’s publisher, told Media Decoder that they are seeing growth at the magazine. Fashion is magazine’s leading advertising category, and ads from beauty and cosmetics grew 100% from just a year ago. With the blog expansion there are hopes that the national and international audience will increase. Currently, only 14% of The Cut’s readers live in the NY area, and only 22% of its online readers are local residents.