The NYCEDC has just announced that they will be collaborating with retailer STORY to host a pop-up store competition. According to BetaBeat, the project is called Project Pop-Up NYC, and its main target is retailers and tech-fashion startups. The competition will award three winners who will get their very own Pop Up in STORY’s Chelsea location during September, which happens to be around the same time as Fashion Week.
Also a part of the prize is PR support, mentoring, and introductions at industry events. Bonobos CEO Andy Dunn, High Line Venture Partners’ Shana Fisher, and Lucky editor-in-chief Brandon Holly, will be the judges of the competition. Here’s the criteria: “Being an existing fashion retailer and/or fashion-related technology company; able to support a pop-up store with saleable merchandise (retailers) or a demo/showcase (fashion technology companies) during the month of September; be based in New York City; have been in business for at least one year; and have annual sales or sales projections of over $25,000.”
STORY has a goal to operate as a sort of permanent pop up that rotates its materials and look and according to BetaBeat, this style will be used as a “start up approach” for pop up stores.