The New York Television Festival (NYTVF) is partnering with Samsung Electronics America to create original content available to users via their interactive TVs and smartphones. Samsung is spending about $300,000 to produce the winning idea that spawns from the NYTVF’s “Second Screen Storytellers” contest, and will exclusively distribute the three-episode TV series with additional content for it’s mobile devices, like the Galaxy. According to The Chicago Tribune, the prize for the winner of the contest is the biggest for the NYTVF yet. With this contest, Samsung becomes the first consumer brand that the organization has worked with for a content deal.
Terence Gray, founder of NYTVF, told The Chicago Tribune that, “When you think about our community of producers, it’s comprised of young tech-savvy TV loving creatives. In most cases, they’re watching traditional television on non-traditional platforms. We’re asking our creators to envision the best way to utilize that second screen in terms of storytelling and make it an extension to the main story.” The NYTVF will be accepting entries for the Samsung competition from August 6 to September 21, and the winner will be announced during the 8th annual New York Television Festival (October 22-27). Submissions need to include an original short pilot or an excerpt scene six to 10 minutes long, along with second-screen content that lasts about two minutes, and an outline of the show content and second-screen extension opportunities. The winning entry will be commended by Samsung at the Consumer Electronics Show in January.