Twitter will be making their sixth acquisition of the year with NY-based startup Sense Networks. According to TechCrunch, Twitter declined to comment about the deal, but it is expected to be complete by the end of the month.
Founded in 2003, Sense Networks is a machine-learning startup that collects and analyzes data points from people’s locations from cell phones and GPS devices. In 2006, the company launched MacroSense, which turns this large amount of location data into predictive behavioral data. This means that the company not only collects location data, but can use it to create a behavioral user profile. This information could help Twitter monetize its targeted local ads and help give users relevant ads.