Five years ago Jen Bekman bootstrapped her affordable art startup 20×200. The site lets customers buy limited edition fine art prints in a range of sizes and prices starting as low as $24. Today the company has brought in an estimated $7 million in revenue just for 2012. The company has beat such obstacles as the economic meltdown and the widespread misperception that buying art is a hobby only the wealthy can enjoy.
Her successful business model led investors to fund the company with a total of about $3 million since 2009. 20×200 plans to raise additional money in the next six months to a year. This additional funding has allowed the staff to reach 18 members and the customer base to nearly triple since 2010. With the economy stabilizing, Bekman feels business will only get better and continue to grow.