Blip, the seven-year-old NY startup that distributes and monetizes original web series for independent web-video producers, has formed a partnership with Yahoo to promote and distribute each others video series. Through the deal Yahoo will promote 13 shows that Blip has distribution rights to on Yahoo Screen and Blip will distribute 16 Yahoo video series, mainly on its destination site Blip.tv. The companies will also share the ad revenue resulting from selling ads for each other’s shows.
Now in its 7th year, Blip has raised about $24 million in venture funding. The company’s original goal focused on helping web-video creators distribute their series around the web and sell ads for them. However, last year, the company launched a redesigned website in the hopes of being a destination for web video series as well. It is also looking to create its own programming in-house. Revenue was reportedly $10 million last year.