Apps from cable and satellite companies that allow users to watch TV anywhere in their home have been gaining traction. Recently, Cablevision announced that its Optimum app will now be available on the Kindle Fire, letting users stream live TV programming from their receiver to notebook anywhere in their home.
According to paidContent, Cablevision reported that 1 million of its 3.2 million video subscribers use the Optimum app. These watch anywhere in your home apps have fared better than the TV Everywhere initiative, introduced by Time Warner Inc. and Comcast in 2009, that let cable and satellite subscribers watch programming on their other devices. However, TV Everywhere player apps have very limited content due to deals that have been made by various TV operators and device makers. For example, the TV Everywhere app lets users watch ESPN on their iPad, but the core functions cannot be accessed because Disney hasn’t made a TV Everywhere deal with DirecTV, for ESPN. Though if the DirecTV digital video recorder is hooked up to the home network, a live stream of ESPN can be watched in the users home on any device. The box, however, costs money to be set up.