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Friday October 31, 2014

Conde Nast Releases ‘Fashion Hazard’ Game

Image representing Condé Nast as depicted in C...

Image via CrunchBase

As of 2011, Condé Nast not only publishes magazines but also has a digital media incubator: Interactive Product Group (iPG). The group has developed such apps as Idea Flight and Santa’s Hideout, and now its latest release and first game, Fashion Hazard. The arcade-style game lets players choose a model avatar and then guide her down a 3-D runway rife with coins and mini-challenges. Senior director of iPG, Juliana Stock, told Adweek that the game is meant to be a girly version of such “endless runner” games as Temple Run. Everything for Fashion Hazard was developed in-house and promoted in partnership with the Me Girl app series as well as other relevent Condé websites.

Adweek