In late breaking acquisition news today, word leaked that newspaper publisher Gannett Co., mostly known for publishing USA Today, plans to buy NY-based BLiNQ Media. According to TechCrunch, the publisher plans to acquire the company for $92 million over a period of three to four years, with $23 million coming upfront. BLiNQ specializes in Facebook advertising software and according to TechCrunch, the rationale for the acquisition is that when brands buy ads on Gannett properties, it “could use BLiNQ to also sell them ads on social sites and collect a solid margin.”
Since the company launched in 2008, BLiNQ has brought in $3 million in funding, none of which comes from VCs. With this potential acquisition, BLiNQ will join a roster of digital properties owned by Gannett, including digital marketing agency PointRoll and online circular company ShopLocal.