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Tuesday April 23, 2019


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NY Deal Sites Go Hyper Local

groupon

groupon (Photo credit: Sean MacEntee)

The success of such deal sites as Groupon, Google Offers, and LivingSocial has led to new apps targeting small businesses and hyper local deals. Deal site Leloca, based in Manhattan, lets users find nearby restaurants offering deals to fill empty tables. It offers two features to help merchants make deals more profitable by limiting access selectively: geo-targeting, so only locals who are likely to return will see the deal, and the ability to turn the deal off so money is not lost during busy times. The app is free for users, and costs businesses $1.99 per booking. So far, more than 200 NYC restaurants have signed up.

Foursquare has also joined the trend with its “promoted updates,” where merchants can insert paid messages to attract nearby customers. Also last month, Foursquare rolled out its free “local updates” tool, which allows merchants to send updates to its most loyal customers.

CheckinSave, a Toronto based company that hopes to launch in NY soon, lets users connect the app with Facebook, Twitter and Foursquare to tell their friends that they are “checking in” at a particular shop or restaurant. For each of these visits, users receive points; they also get points when their friends check into the same places. Users who accumulate a set number of points can exchange them for deals.