Michael Silberman, New York Magazine’s digital GM, recently told AdExchanger that the site and its related properties are on track to produce 26% more ad revenue this year. According to Publishers Information Bureau, figures for April-June 2012 NY Mag’s ad pages were down 5%, which is still better than the industry average, which fell 8% from last year.
The believed revenue increase follows the magazines expansion of their fashion blog, The Cut, into a full-fledged site. AdExchanger spoke with Silberman about the magazine’s ad traffic strategy, e-commerce plans, and blog performance. He explained the importance of launching the new site in the midst of fashion ad sales, the possible expansion of other blogs into full sites, and the difference between digital and print ad sale clients.