Official photographic portrait of US President Barack Obama (born 4 August 1961; assumed office 20 January 2009) (Photo credit: Wikipedia)
New Jersey based Adiant’s CEO Ash Nashed feels they have the solution to targeting political ads at the correct audiences. The technology, known as Adblade, receives and processes real-time feedback and refines messages on the spot, according to Media Post. The tool allows politicians to pick a specific geographic area to quickly test targeted messages before purcahsing television spots – saving parties thousands of dollars. According to Nashed, Adiant has served more than 1 billion impressions for political campaigns, and delivered over 1/2 million visitors to Web sites.
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